Clarıtyby Duvo
Brand mark proposal · October 2026
Resolve

Fragments of a conversation, resolved into one clear form.

Clarity interviews the people who do the work and turns what they say into clear process knowledge. The mark draws that moment: scattered points settle into a C around a point of light.

Try a state
Bringing it into focus
01 · Why this mark

One idea doing three jobs.

Duvo
Clarity
Part of the Duvo familyBuilt with the same golden-angle rule as the Duvo orb. Side by side, they read as one company without looking like copies.
Clarity is speaking
The logo is the product’s voiceThe mark doubles as the live voice indicator in every interview, so each conversation builds the brand.
Holds up at any sizeRedrawn for each size, from a hero on stage down to a 16 px browser tab.
02 · The idea

Built on the same field as the Duvo orb.

The Duvo orb is a sphere of points placed by the golden angle. Clarity uses the same rule flattened into a disc, so it reads as family at a glance. Hollow out the middle, open a gap, and the field becomes a C around one gold point.

1Field. 520 points, each turned 137.508° from the last, at radius √n.
2Ring. Only points between radius 19 and 46 stay. Dots grow from 0.9 to 1.7 units outward.
3Aperture. A 76° opening turns the ring into a C and lets the light out.
4Core. One gold point, r 7.5. Its warmth fades through the field to paper at the edge.
1234 Grid 100 · dashed: ring 19–46, aperture ±38°, golden angle 137.5°
03 · Motion

One mark, every state of a conversation.

The logo is also Clarity's live voice indicator. It shares its states with the Duvo orb, so the whole product speaks one visual language.

IdleA slow tide through the field. Present without asking for attention.
ListeningThe core turns blue and the field draws inward while the person talks.
SpeakingClarity's voice ripples out from the core through the field.
ThinkingInner rings turn faster than outer ones while it maps what it heard.
ResolveThe intro. Scattered points settle into the mark.
04 · In product

Where people meet it.

These follow the state picked at the top of the page.

ClarityInvoice approval12:41
When an invoice arrives without a PO, who decides what happens next?
Clarity NotetakerIn a Teams call
Clarity · Interview
05 · Colour

Ink, paper and one point of gold.

Ink#191A24The field on light grounds
Paper#FAFAF5The field on dark grounds
Duvo Gold#FFCE0BThe core on dark grounds
Deep Gold#CE9800The core on light grounds
Listening Blue#5A82B3 · #8FB0D9Motion only: the person's voice
06 · Scale and lockups

Fewer, larger points as it gets smaller.

The mark is redrawn for each size instead of just shrinking: 520 points from 72 px, 120 from 26 px, and a solid C with its core down to 16 px.

Scale
96
48
32
24
16
Lockup
Clarıty
Clarıtyby Duvo
App icon
07 · Usage

A few rules keep it clear.

Clear space
xx
Keep x clear on every side, where x is a quarter of the mark’s width. Nothing else enters that space.
Minimum size
Full field72 px and up
Fine field26 to 71 px
Solid16 to 25 px. Never smaller.
Don’tRotate the opening. It always faces right.
Don’tRecolour the core. It is always Duvo gold.
Don’tStretch or squash it.
Don’tAdd shadows, glows or outlines.
Don’tPlace it on busy patterns or photos.